Journal

Notes on doing the work properly.

Short, plain-spoken pieces on marketing for businesses that want to grow. No hype, no jargon.

Before You Redesign Your Website, Answer These Five Questions

A redesign that starts with “make it look better” usually ends with a prettier site that still doesn’t bring in work. Start here instead.

You don’t need to “do SEO” like a tech company. You need the right people in your area to find you when they’re ready to buy.

You spent money getting visitors to the site. The contact form is where most of them quietly give up.

Long before anyone reads your carefully written paragraph, they’ve already decided whether to take you seriously.

Your homepage isn’t a brochure cover. It’s a doorway, and it has one job: get the right person to the next step.

A website builder can get you online for the price of a coffee a week. Whether it gets you clients is a different question.

The most expensive visitors are the ones who leave before your site loads. You’ll never meet them — but you paid to bring them in.

It’s one of the most-visited pages on most sites — and one of the most wasted. Your About page can do real work.

You don’t need to shout, exaggerate, or stack exclamation marks. You need to be clear, specific, and easy to trust.

It’s the storefront every potential client walks past — yet it’s the job that never reaches the top of the list. There’s a reason, and a fix.

It’s the phrase every web designer uses and few explain. Here’s what it really means — and why it changes everything about how a site is built.

The cheapest website is rarely the one with the lowest price tag. The real cost shows up in the work you never won.

Most businesses do great work and then say nothing about it. Here's why that matters, and the simple fix.