Getting someone to your website is the expensive part. Asking them to fill in eleven fields, including their company VAT number, is how you waste it. The form is the handshake — and most are far too stiff.
Ask for less
Every field you add lowers the number of people who finish. Name, contact, and a short message is usually enough to start a conversation. You can ask the rest once they’ve replied.
Tell them what happens next
“We’ll reply within one working day” removes the fear of shouting into the void. Silence after submitting is the fastest way to lose trust you’d already earned.
Make it work on a phone
Most local enquiries happen on mobile, often in the evening. If your form is fiddly on a small screen, you’re losing your warmest leads at the final step.
Give an alternative
- A tap-to-call button for people who’d rather talk
- A direct email address for the cautious
- A WhatsApp option if it suits your audience
A form isn’t a formality. It’s the moment intent becomes income — or doesn’t.
How many leads is your form losing?
Send us your link at info@torqpoint.com. We’ll test your enquiry flow on mobile and tell you exactly where people drop off — free of charge. Or start a project.