People click “About” when they’re close to deciding. They’re not curious about your history — they’re checking whether you’re someone they can trust with their money and their project. Most About pages answer the wrong question.
Write it for them, not about you
“Founded in 2025 with a passion for excellence” tells a visitor nothing useful. “We help service businesses turn a quiet website into a steady stream of enquiries” tells them they’re in the right place.
Show the human
A real photo and a few honest lines about who you are beat a stock image and corporate filler every time. People buy from people, and the About page is where that happens.
Earn the trust, then point the way
- A line on why you do this, and who you do it for
- Proof: results, reviews, or recognisable names
- A clear next step — don’t leave them at a dead end
A good About page doesn’t boast. It reassures. Done well, it’s the quiet closer that turns “maybe” into “let’s talk.”
When did you last read your own About page?
If it’s all “we” and no “you,” it’s underperforming. Email info@torqpoint.com and we’ll send notes on how to make it close. Or start a project.