The project
A dark, cramped ensuite in a Cheltenham semi — over-bath shower, dated tiles, no usable space. Marsh & Vale stripped it back and rebuilt it as a walk-in wet room: large-format porcelain, a level-access tray, recessed lighting and underfloor heating. Two weeks on site, water-tight and signed off.
The problem
Bathroom buyers don't decide on a whim — they research for weeks, on Google, late at night. Marsh & Vale did beautiful work but had nothing for those searchers to find. They were invisible in exactly the moment a customer was deciding who to trust.
What we did
We used one real project to feed two things at once: proof, and search visibility.
- A case study of the wet-room transformation — the asset a warm lead gets sent before they book
- A blog article answering the questions every bathroom customer types into Google first — written properly, so it actually ranks
- An email to the existing customer list, where the next referral usually comes from
Sample — the blog article
The five questions every customer asks before booking a bathroom (answered honestly)
Most bathroom websites tell you how wonderful they are. This one just answers the things people actually ask us before they commit — because if you're researching a new bathroom in Cheltenham, you deserve straight answers, not sales talk.
1. How long will I be without a bathroom? For a full refit, usually around two weeks. We'll give you the real timeline before we start — not the optimistic one.
2. Can you turn my bath into a walk-in shower or wet room? Almost always, yes. The recent Cheltenham wet room below started as a cramped over-bath shower…
Sample — case study opening
The brief was three words: "make it bigger." The room didn't change size. The way it works changed completely.
Sample — newsletter excerpt
Subject: "Make it bigger" — without moving a single wall
We just finished a wet room in Cheltenham that proves you don't need more space, you need the right layout. Before-and-after's in here. If your bathroom's overdue, reply and we'll book a look.
Why it works
A bathroom is a researched, high-trust purchase. The blog gets Marsh & Vale found at the research stage; the case study earns the trust to book; the email keeps them in front of the people most likely to recommend them. One project, feeding the whole funnel.
Marsh & Vale Bathrooms is a concept project created to show how we'd turn a real installer's work into content that ranks and converts.
