The project
A walled garden behind a period property near Cirencester had been left to go wild — waist-high weeds, a cracked path, a slope nobody could use. Fieldhouse Landscapes regraded the lot, laid a Cotswold sandstone terrace, built two dry-stone retaining beds and planted a layered, year-round border. Five weeks, start to finish.
The problem
Landscaping is the easiest trade in the world to sell — if people see the before and after side by side. Fieldhouse had brilliant transformations sitting on three different phones, never posted together, never written up. The single most persuasive thing they own was invisible.
What we did
They sent the progress photos they were already taking anyway. We turned them into a content set built entirely around the one thing that sells a landscaper: the reveal.
- A case study built around the before/after, ready to send to anyone weighing up a quote
- A scroll-stopping before/after carousel for Instagram
- A monthly email to past customers — the segment most likely to recommend them or book the next phase
- Google Business posts so the work shows up when someone nearby searches "garden landscaper Cirencester"
Sample — the case study opening
You wouldn't have walked into this garden a season ago. The weeds were taller than the gate.
Five weeks later, the owners are eating dinner on a Cotswold sandstone terrace that looks like it's been there a century. Here's how a waist-high mess became the best room in the house — outdoors.
Sample — social caption (before/after)
Swipe for the same garden, five weeks apart.
Waist-high weeds and a slope nobody could stand on → a sandstone terrace, two dry-stone beds and a border that'll look good in every season.
This is what's hiding under most "we'll never sort that out" gardens. Thinking about yours? Drop us a message — we'll tell you honestly what's possible.
Sample — newsletter excerpt
Subject: The garden that was taller than its own gate
Morning —
We finished a walled garden near Cirencester last month that started as a genuine jungle. It's the kind of before-and-after that reminds us why we do this, so we wrote it up — have a look here.
Spring's the right time to plan summer gardens. If yours needs a rethink, reply to this email and we'll come and take a look. No hard sell, just an honest opinion.
Why it works
A landscaper's whole sales pitch is "imagine what we could do with yours." The before-and-after does that argument for you — but only if it's framed, written up and put in front of the right people. One transformation, used properly, books the next one.
Fieldhouse Landscapes is a concept project created to show how we'd turn a real landscaper's transformations into content that books work.
