One wedding. A whole season's worth of bookings.

The project

Foxglove & Fern dressed a marquee wedding outside Cirencester — a ceremony arch, fifteen tablescapes, bouquets and buttonholes, all in a loose, garden-gathered style. A full day's work, gone by the next morning. The kind of thing that should book the next ten weddings — and usually books none, because nobody writes it up.

The problem

Wedding flowers are the definition of fleeting: weeks of planning, one perfect day, then it's packed down and forgotten. Couples choose a florist almost entirely on seeing previous weddings — so a florist who doesn't present their work properly is invisible at the exact moment a couple is choosing. Foxglove & Fern's best work was vanishing the morning after.

What we did

We treated one wedding as what it actually is: a season's worth of marketing material. From the photos and a few notes about the brief, we built the assets that turn one booking into the next.

• A written case study — the story of the day, the flowers and the brief, ready to send to enquiring couples
• A carousel built for the way couples actually browse florists on Instagram — saved, shared, sent to the group chat
• Profiles set up properly so a couple landing from a tagged photo finds a florist who clearly knows exactly what they're doing

Sample — the case study opening

The flowers lasted a day. The photographs should last a lot longer than that — and for a florist, they're the whole business.

When a couple booked Foxglove & Fern for a marquee wedding near Cirencester, the brief was "like the garden wandered in." Here's how that came together — the arch, the tablescapes, and the small decisions that made it feel gathered rather than arranged.

Sample — carousel captions

Cover: "Like the garden wandered in." That was the whole brief. Swipe. →

Slide 2: Locally grown, loosely gathered, nothing too neat — the way the best Cotswold weddings look.

Slide 3: The ceremony arch took two of us three hours. It was worth every minute.

Closing slide: Planning a 2027 wedding? We take a limited number each season. Enquiries are open. →

Sample — profile bio

Foxglove & Fern · Wedding & event flowers, Cirencester. Loose, seasonal, garden-gathered arrangements for Cotswold weddings. Limited dates each year — enquire early.

Why it works

Couples book the florist whose previous weddings they can see and fall for. A florist's marketing is just their past work, presented well and put where couples are looking. One wedding, written up and shown off properly, is the most persuasive advert for the next.

Foxglove & Fern is a concept project created to show how we'd turn a real florist's wedding work into bookings.