There’s no universal right answer here — but there is a right answer for your business, and it’s worth deciding on purpose rather than by default.
The case for showing prices
- It filters out people who were never going to buy
- It builds trust — hiding numbers can feel like something to hide
- It saves you time quoting jobs that go nowhere
The case against
If your work is genuinely bespoke, a flat price can mislead or undersell you. And a bare number, stripped of context, invites people to compare you on cost alone — the one battle you rarely want to fight.
The middle path most miss
You don’t have to choose between full transparency and total silence. “Projects typically start from £X” or “most clients invest between £X and £Y” gives the visitor a sense of scale, filters the tyre-kickers, and still leaves room for a proper conversation.
The goal isn’t to reveal everything or nothing. It’s to answer the question quietly forming in every visitor’s head — “can I afford this?” — so the ones who can feel confident enough to enquire.
Wrestling with your pricing page?
We help clients frame pricing so it attracts the right enquiries and repels the wrong ones. Email info@torqpoint.com to talk it through. Or start a project.