When someone searches for a service near them, the map results and the box on the right of the screen usually get seen before anything else. That box is your Google Business Profile — free to claim, and one of the highest-return hours you can spend on marketing.
The basics most people miss
- Correct categories — this is how Google knows what to show you for
- Accurate service areas, not just an address
- Real photos of your work, updated now and then
- Opening hours that are actually right
Reviews are the engine
A steady flow of recent reviews does two things: it pushes you up the local results, and it reassures the person deciding. A profile with forty reviews from this year beats one with five from 2022. Ask every happy client.
Post like it’s a mini feed
You can post updates, offers, and photos straight to your profile. Few businesses bother, which is exactly why doing it sets you apart. It signals to Google — and to searchers — that you’re active and open for business.
None of this costs a penny. It just costs attention, which is why the businesses that give it theirs quietly pull ahead.
When did you last log into yours?
If you’re not sure it’s even claimed, that’s worth fixing today. Email info@torqpoint.com and we’ll audit your profile and local presence — free. Or start a project.